Corporate events can be a great opportunity to connect with colleagues, clients, and industry partners. However, organizing a successful corporate event can be a challenging task, requiring careful planning and attention to detail. One aspect that should not be overlooked is the provision of catering services. In this article, we will explore the benefits of offering catering at your next corporate event.
- Increased Productivity
Providing catering at a corporate event can have a positive impact on productivity. By providing food and drink, you can help ensure that attendees are comfortable and able to stay focused for longer periods. According to a study conducted by food service provider Aramark, 90% of employees say that quality food and drink options are important to their overall work experience.
- Improved Attendee Experience
Offering catering at your corporate event can also help to create a more positive attendee experience. Providing high-quality food and drink can be a way to make attendees feel valued and appreciated, which can help to improve their overall impression of the event and the company hosting it.
- Networking Opportunities
Corporate events are often an opportunity for networking, and catering can play a role in facilitating this. Providing food and drink can encourage attendees to mingle and strike up conversations, helping to create a more relaxed and social atmosphere.
- Brand Building
Catering can also be used as a way to build brand awareness and promote your company. For example, you could incorporate branded packaging or signage into the catering display, or offer unique or innovative food and drink options that are specific to your brand.
- Cost Savings
Offering catering at a corporate event can also be a cost-effective option. By providing food and drink in-house, you can avoid the expense of hiring an external catering company. This can also give you greater control over the quality and variety of the catering options.
Tips for Providing Catering at Your Corporate Event
- Determine the type of event you will be hosting and the number of attendees. This will help you to determine the appropriate catering options and quantities.
- Consider any dietary restrictions or preferences that attendees may have, such as vegetarian, vegan, gluten-free, or halal options.
- Decide on the style of catering you will offer. Will it be a buffet-style setup or a sit-down meal? Will you offer appetizers and finger foods, or a full meal?
- Choose high-quality ingredients and consider using local or seasonal produce where possible. This can help to elevate the overall quality and appeal of the catering.
- Incorporate branding elements into the catering display, such as branded packaging or unique food and drink options that are specific to your brand.
Examples of Successful Corporate Catering
- Google is known for providing exceptional catering at their events, including offering a diverse range of food and drink options that cater to various dietary restrictions and preferences.
- Salesforce incorporates their brand into their catering display by offering “cloud bites” and “trail mix” as a nod to their cloud computing services.
- LinkedIn offers themed catering at their events, such as a “food truck festival” or “global flavors” menu, which helps to create a fun and memorable experience for attendees.
- Apple provides catering that reflects their brand ethos of simplicity and elegance, with minimalistic displays and high-quality ingredients.
- Coca-Cola uses catering as a way to promote their brand and products, such as offering customized Coca-Cola cans or branded desserts.
Offering catering at your next corporate event can have a positive impact on productivity, attendee experience, networking opportunities, brand building, and cost savings. By considering the tips and examples provided in this article, you can provide catering that meets the needs and preferences of your attendees while also promoting your brand and creating a memorable experience.”The Benefits of Offering Catering at Your Next Corporate Event”